Advertising

Most companies all over the world work hard to promote their goods to sell them. Political parties, cultural and religious associations also use advertising. In newspapers and magazines, -many-pages-are filled with-advertisement. There are also advertisements, usually called commercials, on radio and television.

Advertisements In newspaper and magazines are expensive and only the largest companies can afford them. Small companies such as travel agencies advertise in a few lines only in small ads columns. Shops and business, and individuals waiting to buy or top sell second-hand household goods advertise in local papers.

The wealthiest companies buy advertising time oh television. Some advertisements are like very brief episodes of a story.

Other ways of advertising include displaying large posters along roads or small posters given to people In streets Many companies now advertise on the Internet. All advertisements must be legal, decent and truthful.

Many people are against advertising, partly because it adds-to the cost of product. People also say that the influence of advertising Is too great, and that the children especially want every product they see advertised.